COTTON USA Soft and Sensual
NEWS AND EVENTS
COTTON USA SPONSORS FASHION DUO MEADHAM KIRCHHOFF
AT LONDON FASHION WEEK
COTTON USA, the pioneer in spotting new fashion talent, has found the next style sensation for its sponsorship programme, highlighting the use of premium U.S. cotton within the fashion industry. Continuing its commitment to support up and coming designers during London Fashion Week from the 18th-22nd September 2009, COTTON USA will be sponsoring Meadham Kirchhoff, by arrangement with the Royal Academy of Arts.
English Edward Meadham and French born Benjamin Kirchhoff graduated from Central Saint Martin’s in 2002. The pair launched their womenswear collection, Meadham Kirchhoff, as part of Fashion East in February 2006. Since then the duo has gone from strength to strength, including commissions with Kylie Minogue, the Danza ballet group, and most recently designing collections for Top Shop.
For spring/summer 2010 Meadham Kirchhoff explores the familiar and the banal – the things they intrinsically love and the things that they do not.The collection is about purity, emptiness, focusing on illusion and disillusion, with strong sculptured pieces inspired by ancient Greece.
The collection mixes sporty elements alongside the softest most delicate vintage and inspired pieces. Together the duo further experiment with excessive draping and exaggerated volume. Cotton plays a strong role in the collection, with cotton canvas and voile trousers, muslin shirts and dresses, as well as oxford shirting draped shirts and skirts.
“We are flattered to have been selected for the COTTON USA sponsorship and look forward to building this relationship,” says Edward Meadham. We are always keen to feature cotton in our collections. It’s such an exact material to work with - it always drapes and falls so elegantly,” continues Meadham.
Stephanie Thiers-Ratcliffe, International Marketing Manager of COTTON USA says: "Meadham Kirchhoff is the perfect sponsorship fit for COTTON USA. We have a strong commitment to supporting up and coming designers, and the duo represent some of the hottest fashion talent out there. ”
The COTTON USA Sponsorship was awarded in previous years to the likes of Nathan Jenden, Sinha-Stanic, PPQ, Preen, Gardem Paris and Deryck Walker, and is a huge boost for designers looking for ways to grow and improve their work.
Meadham Kirchhoff’s spring/summer 2010 show is scheduled to take place at 9am on Monday 21st September at Top Shop venue, P3 University of Westminster, Luxborough Street, NW1.