COTTON USA Soft and Sensual

SLEEP WELL WITH COTTON USA

In December, COTTON USA took to the streets of London to launch its Sleep Well with COTTON USA campaign. Having partnered with the prestigious Edinburgh Sleep Centre, to provide top tips on how to get a better night’s sleep in winter, COTTON USA drove the world’s fastest bed around the capital to highlight the tips, which included wearing natural cotton clothing to allow your skin to breath, using fresh cotton bed sheets and keeping iron levels up to prevent restless legs.

Londoners were invited to have their picture taken in the bed by a professional photographer, which they could then view online via the COTTON USA website. Visit www.flickr.com/photos/sleepwellwithcottonusa to see the pictures.

Dr Chris Idzikowski, Director of the Edinburgh Sleep Centre comments: “Comfort is the key to a good night’s sleep, whatever the time of year. Cotton is considered to be one of the most comfortable fabrics for bed clothing and bed wear as it helps the body to adjust to the right temperature. Also try to develop a relaxing bedtime routine and keep to a consistent bedtime and rise time as much as possible to help your internal body clock regulate your sleep pattern.”

Stephanie Thiers-Ratcliffe, COTTON USA International Marketing Manager adds: “Cotton is a natural fibre with comfortable, breathable qualities that have been valued for more than seven thousand years. Its natural aid to a perfect slumber explains why it has remained the ideal fibre to have next to your skin when you’re sleeping.”