Brooks Brothers uses premium U.S.-grown cotton in its famed Non-Iron Shirts.

It may seem obvious for the classic American brand to use cotton from the U.S.A., but there is something else significant about the relationship. As America’s oldest retailer, Brooks Brothers has long been a fashion innovator. Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product innovations including the non-iron shirt for men and women. Brooks Brothers was the first retailer in the U.S.A., now nearly two centuries later, to have consistently relied on domestic cotton.

It’s a relationship with as much heritage and richness as the brand itself: the devotion to quality as its backbone.

“We use the best fibers, and the best happen to be from the U.S.A.,” explains Joe Dixon, Senior Vice President, Sourcing and Production for Brooks Brothers. “Cotton holds up. It is soft and lightweight. It is natural, so it breathes. It absorbs moisture and comforts the skin softly.”

The technology of cotton has helped Brooks Brothers customize a fabric specifically for a generation on the move around the globe. The Non-Iron Shirt is crafted from pure grown American cotton and specially treated to remain virtually wrinkle-free.

“You look the same at nine at night as you did at nine in the morning,” says Dixon.

Or, in the words of one consumer who reviewed the Non-Iron Shirt on “I can get off the plane from Australia to France looking like I am wearing a fresh shirt. Outstanding!”